The cardboard packaging is simply wrapped around this machine. You pretty much simply feed the wheels onto the machine and bolt the handle into place. The cardboard packaging does not have any protective structure. It's almost like they just put the machine in a box and ship it. The front stabilizer foot was broken; and the bits had slide off the machine. The company will ask for pictures of any damage, but then will ship repair parts. I had trouble figuring out how to feed the cable snake through the automatic feeder on the front of the machine. It wont fit until you unscrew the entire tension at the top of the feeder and make room for the cable to go through the three guiding bearings. There are no videos showing how to feed a cable snake through the front automatic feeder. I guess it was supposed to be self intuitive. The company Ceny is in China. After the family emailed me a cute video of the guy demonstrating the machine in Chinese.... it touched my heart. I believe that some families struggle there to make a living... so the purchase also made me feel like I was helping the small business owners family.