-Instant setup by downloading the driver (30 seconds) -Instant Bluetooth connection via best app I’ve seen for these -Lighted button with feedback messages for printer status -300dpi resolution, while others are only 203dpi -Auto identification of labels, NO labels are wasted calibrating a new stack or roll of labels -Instruction manual in readable English, not a terrible translation like others I purchased a few variations of thermal printers-the brick style, and enclosed roll printers. I fought one for hours to get it setup, it would barely work with Bluetooth. Another had serious connectivity issues, a poor app (for Bluetooth printing), and would not save print settings.